Businesses and organizations, especially associations, chambers of commerce, and non-profits are always looking for creative ways to raise more money and awareness while offering value to their prospects, sponsors and donors.

So, I have been on a quest to find some of the more creative online marketing ideas that are actually working and share them with you. I discovered this very creative online marketing idea through Twitter.  I was so impressed with what I saw that I had to call the inventor and interview him for you.

His name is Jason Sadler, the co-founder of a Jacksonville Florida creative agency called Thought & Theory.

His brilliant idea is a real forehead-slapper. Once you see it, you want to slap yourself on the forehead and say, “Why didn’t I think of that?” It’s simple and absolutely brilliant because it’s really working for him.

The secret is in making it a real value to the companies that sponsor him. The tools that Jason uses are all social media tools readily available to you and your organization. Best of all… they’re FREE.

Listen in as I interview Jason about his creative and unique online marketing idea.
(This interview was originally posted on one of my other blogs in March, 2009.)

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Jason has gone on to expand his IWearYourShirt concept to include other online personalities who wear your shirt and promote your business or organization. Be sure to check out the various ways he is adding value and monetizing his concepts. Brilliant!

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