O.k. so now I’m getting all inspired by TED videos. They have awesome content. What else can I say?
I’m all about how to be more effective with your online marketing. This video has a few GREAT ideas that apply to many aspects of business, including online. When I was the CEO of Dirtsurfer USA we were trying to get others to join our crazy sport of inline boarding. We had a few followers but we never could seem to reach the tipping point. People felt the “risk” of doing the sport was too high. It would be interesting to apply the concepts in this short video to Dirtsurfer today.