The other three and all the cool graphs showing the data are in the full article written by Heidi Cohen for ClickZ.
- Social media marketing goes mainstream… climbing from $3.30 to $4.29 Billion in spending.
- Mobile hits its stride… with 30% of all U.S. mobile devices being smartphones. If you still aren’t sure about getting into mobile marketing then be sure to check out my blog posts for December 2010. The focus for the month was mobile marketing and why you need to be there.
- Content marketing expands in new venues… think iPad and Kindle.
- Marketing goes real-time, not just watching issues for PR and potential fires.
Several points to keep in mind when reading the article on ClickZ… the stats are typically estimates and projections. They reflect what marketers are doing but not necessarily what is working or how well it is working. I’m guessing it must be working reasonably well because the trend has been growing over several years and the online marketing budgets keep growing while the traditional media ad budgets continue to decline.
Read the article and you will see that corporate bosses are keeping a close eye on the ROI of these trends.