Roanoke web design firm Duvall Media was recently hired by local fashion designer Genevieve Journell of Catrina Fashions to build a strong online presence promoting her sewing workshops and guest speakers.
Duvall Media did some keyword research to help define some good potential domain names for the brand and website. The result was ArtisanSewingClasses.com.
Online sewing tutorials and classes are extremely competitive so we needed to find some aspect of the niche that was still relatively untapped but capable of attracting targeted customers and prospects. The artisan sewing classes taught by nationally and internationally known designers from the fashion industry are for all sewing levels of experience but appeal to the very serious hobbyist and professional.
The website features upcoming workshops with the ability to buy tickets and make reservations online. Future plans include video recording workshop so they can be sold on the site as well.