Case Study: Spine & Orthopedic Rehab of Va hired Roanoke web design firm Duvall Media to design a new website that would attract customers and rank higher in search engines. The client’s old site is shown below. Their website needed significant updates to reflect the changes in their service offering and staff changes. They also wanted to update the look and feel to make the site more inviting and professional. The client expressed frustration at not being able to easily make the needed changes in-house so they were referred to Duvall Media for total website re-design.
In reviewing their old site I see several key elements missing from the home page that prevents them converting site visitors into actual leads.
- There is no attention-grabbing headline that makes a bold promise. Unfortunately, Welcome… doesn’t cut it as a headline.
- There is no compelling offer or incentive to contact them for an appointment.
- There is no opt-in form.
Another bit of advice that I offered them was to re-write their home page so that it speaks to the needs of their ideal client. Currently, their site talks about the company and the staff. This content is more appropriate for the About Us page. We’re just beginning work on this project and will post an update with screen shots of the new site when it’s done.
The OLD Website Design: