Reed Dillon is a highly experienced Marketing Professional with a track record of creating effective campaigns driven by brand strategy.

He has more than 15 years’ experience in Marketing, Advertising, and Public Relations, combined with a Masters degree and CMP designation. Reed has been recognized with numerous national marketing awards for excellence.

Reed is innovative and forward thinking; analytical and decisive; results-oriented and attentive to detail. He’s known for delivering projects on time and within budget. Areas of expertise include:

• Brand Strategy        • Copy Writing/Editing        • Presentations • Project Management    • New Business Development        • Event Planning • Marketing Plans        • Website Development        • Media Buys• Campaign Development    • Co-op Advertising            •Promotions

“Throughout the many years I have known Reed Dillon, he has proven himself over and over again as a tenacious marketer who understands how to support and generate sales”
– Jerry Rouleau, J. Rouleau and Associates, LLC

2009 – Present

Creative Director
Duvall Media

• Public Speaker at the Baltimore Fundraisers Conference
• Web video pr

2007 – 2009

Director of Marketing
Structures Design / Build

• Hired to fill a newly created position and update brand strategy: interviewed corporate officers, competitors, and past clients to identify critical areas needing attention for this architectural and construction firm specializing in custom residential and commercial projects.
• Conducted market research on sales, population trends, and market demographics.
• Revamped website, and produced a television commercial on a shoestring budget, saving approximately $15,000 in production fees.
• Developed a detailed media plan, and managed placement of advertisements in local, regional, and national publications, as well as on regional radio and television.
• Conceived and supervised the creation of corporate advertising collateral for direct mail, print, digital, broadcast, and outdoor media campaigns.

1998 – 2007

Director of Marketing
Nationwide Custom Homes

• Managed all facets of marketing, advertising, and public relations as a department head overseeing a 16 state region for this top-50 $80 million residential & commercial building systems manufacturer.
• Helped grow annual revenue from $38 million to $80 million over a 9-year period.
• Wrote and edited all company sales and marketing communications, including newsletters, builder bulletins, and media releases.
• Coordinated large company sponsored promotional events and public relations activities for the opening of new model homes, manufacturing facilities, trade shows, and open houses.
• Served as company spokesperson and industry expert: quoted in numerous major trade and consumer publications.
• Set up and maintained a comprehensive database for new product introduction and direct mail campaigns.
• Contributed as an integral team member to develop the International Builder Show model home in the Reed Business Information Show Village.
• Spearheaded the design and construction of an onsite 5,000 square foot Design Studio center to showcase homes and floor plans, along with standard and optional features.
• Developed online builder/employee merchandising program to sell imprinted specialty advertising and promotional products.
• Led Awareness Committee and fostered Quality Hero program; chaired Design Committee; and served on numerous other committees.

1996 – 1998

Marketing and Advertising Coordinator and Consultant
Mod-U-Kraf Homes

• Directed all marketing activities and raised brand awareness resulting in an annual sales increase from $8.5 million to $19.5 million in less than two years for this leading manufacturer of systems-built single-family homes, multi-family housing, and light commercial buildings.
• Worked closely with vendors to create company- and product-specific POS marketing materials for a network of authorized builders.
• Wrote all advertising copy and oversaw the distribution of POS marketing tools and materials to authorized builder network.
• Created media plan and negotiated all media buys in local, regional, and national publications; supervised co-op advertising program.

1994 – 1995

Senior Art Director
Henderson Advertising – Greenville, SC

• Conceptualized creative for major accounts, including Dow Scrubbing Bubbles, Michelin Tires and Ryobi Power Tools.

1992 – 1993

Art Director
The Polizos Agency – Norfolk, VA

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1991 – 1992

Billboard Designer
Lamar Advertising – Roanoke, VA

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1990

Production Artist
TBWA Advertising – St Louis, MO

Awards & Recognition

• Excellence in Marketing Award (builder/dealer marketing materials) – NAHB/BSC • 2005
• Excellence in Model Home Design Award (less than 2,200 sq ft) – NAHB/BSC • 2003
• Excellence in Model Home Design Award (more than 2,200 sq ft) – NAHB/BSC • 1997 – 2002
• Excellence in Marketing Award (interactive/DVD) – NAHB/BSC • 2002
• Excellence in Marketing Award (print trade journal publication) – NAHB/BSC • 2000 & 2001
• Excellence in Marketing Award (consumer print advertisement) – NAHB/BSC • 1999

Certifications

• Certified Marketing Professional (CMP) – National Association of Home Builders • 2005

Professional Affiliations

• Sales and Marketing Committee Member – Building Systems Council • 2006 – 2007
• Member – National Association of Home Builders
• Member – Roanoke Regional Home Builders Association

Education

• Portfolio Center – Atlanta, GA / Post Graduate Studies in Advertising
• Cranbrook Academy of Arts – Bloomfield, MI / Master of Fine Arts
• Art Academy of Cincinnati – OH / Bachelor of Fine Arts