Mickey Johnson of Fox 21 / 27 in Roanoke, Virginia had been shooting short testimonial videos with his Flip video camera and then posting them on his Mick’s Pick blog. These short videos had generated a great deal of interest from the local business community and they were asking him to shoot more and to increase the production value. He had been doing this for free simply as a way to build goodwill with his prospects but now they were offering to pay him for the video.
So, Mickey asked me what it would take to do professional video production for some businesses around Smith Mountain Lake. I told him what kind of equipment he would need, the current costs of the equipment and the time involved. It was going to cost more than he was ready to spend. That’s when I suggested that we team up as a joint venture project. He does the selling and Duvall Media does the video production, syndication, website and online marketing since we already had the equipment and the experience.
We developed the concept of a community video guide of Smith Mountain Lake. It’s like a tourism magazine but online and with video instead of just static pictures, articles and ads. The video gives the site visitor the opportunity to see and hear details about local restaurants, shops, real estate, tourist attractions and much more.
Here are some of the web videos we have produced so far with more on the way.
About Brian
