Case Study: Fariss Farms was unhappy with their web presence and felt frustrated by the lack of control over content because they did not own the website where their cabin rentals were being featured. They couldn’t easily make updates to their company details, add photos or change pricing as quickly as they wanted. They were referred to Duvall Media for help.
We installed their easy to use content management system and created their web design based on their desired branding. Fortunately, Fariss Farms has invested in professional photography to really make their website shine. We create photo galleries where site visitors could get an excellent tour of the cabins, the property, the surrounding scenery and come away feeling satisfied that they were getting a fairly complete picture of what it’s like to stay there.
Once the website was set-up, we also researched and recommended a booking software solution that integrates with their site so they could book clients online. This was more challenging but we were able to find a complete solution to fit within their budget. We then provided training videos for the staff so they can have total control of their website and make the desired changes anytime they want without the frustration of waiting on a webmaster to do it for them.
An additional benefit of working with Duvall Media is that we helped them with Keyword Research and search engine optimization of their website so they could rank well for their targeted phrases. The result was that Fariss Farms began getting client bookings almost immediately. Next, we’re publishing a press release written by the owner and edited by Duvall Media. The online press release will be distributed through PRWeb and target specific states, cities and regions as well as keywords known to attract cabin rental clients and outdoor wedding venue seekers.